Our Vision

To be the most trusted source of commercial insight so our customers can decide with confidence.

Who We Are

D&B (NYSE:DNB) is the world’s leading source of commercial information and insight on businesses, enabling companies to Decide with Confidence® for more than 172 years. Today, D&B’s global commercial database contains more than 225 million business records. The database is enhanced by D&B’s proprietary DUNSRight®Quality Process, which provides our customers with quality business information. This quality information is the foundation of our global solutions that customers rely on to make critical business decisions.

D&B provides two solution sets that meet a diverse set of customer needs globally. Customers use D&B Risk Management Solutions™ to mitigate credit and supplier risk, increase cash flow and drive increased profitability; and D&B Sales & Marketing Solutions™ to provide data management capabilities that provide effective and cost efficient marketing solutions and to convert prospects into clients by enabling business professionals to research companies, executives and industries.

What Makes Us Different

Only D&B has:
  • D-U-N-S® Number – Created in 1962, the Data Universal Numbering System or D-U-N-S® Number is D&B’s copyrighted, proprietary means of identifying business entities on a location specific basis. Assigned and maintained solely by D&B, this unique nine-digit identification number has been assigned to over 225 million businesses worldwide.
  • Worldwide Network™— an unparalleled alliance of commercial information providers covering more than 190 countries creating the most comprehensive source of local and global business in-formation.
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  • Global Database—the largest single source of local and global business information and actiona-ble insight.
  • DUNSRight®—the most comprehensive and rigorous patented process that transforms business information — yours and ours — into decision-ready insight. Our ability to turn an enormous stream of data into high quality business information is what sets us apart from our competitors. The foundation of DUNSRight® is Quality Assurance which includes over 2,000 separate auto-mated checks, plus many manual ones, to ensure the data meets our high quality standards. In addition, five quality drivers work sequentially to collect and enhance the data.

DUNSRight® comprises the five essential elements that transform data into quality, actionable insight:

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The process works like this:

  • Global Data Collection brings together data from a variety of sources worldwide.
  • We integrate the data into our database through our patented Entity Matching, which produces a single, more accurate picture of each business.
  • We apply the D-U-N-S® Number as a unique means of identifying and tracking a company globally through every step in the life and activity of the company.
  • We use Corporate Linkage to enable our customers to view their total risk or opportunity across related company.
  • Finally, our Predictive Indicators use statistical analysis to rate a company’ past performance and to indicate how likely the company is to perform that same way in the fu-ture.